Cart
You have no items in your shopping cart
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
Crispy and captivating.
Buffalo raised in the United States without antibiotics or added hormones.
Single-source protein.
Healthy treats for dogs.
Crispy and captivating. Single-source protein. Healthy treats for dogs. High-protein snack. Grain and gluten free. No added salt or sugar.
Crispy and captivating.
Pork raised in the United States without antibiotics or added hormones.
Single-source protein.
Healthy treats for dogs.
Crunchy & irresistible.
Antibiotic-free beef raised in the United States without added hormones.
Single-source protein.
Healthy treats for dogs and cats.
High-protein snack.
Crunchy & irresistible.
Pork raised in the United States without antibiotics or added hormones.
Single-source protein.
Healthy treats for dogs and cats.
Crunchy & irresistible.
Turkey raised in the United States without antibiotics or added hormones.
Single-source protein.
Healthy treats for dogs and cats.
A hydrating, wholesome addition to any diet—plus beneficial nutrients to support joint health, digestion, and liver health. Suitable for dogs or cats.
A hydrating, wholesome addition to any diet—plus beneficial nutrients to support joint health, digestion, and liver health. Suitable for dogs or cats.
A hydrating, wholesome addition to any diet—plus beneficial nutrients to support joint health, digestion, and liver health. Suitable for dogs or cats.
Fresh beef & cold-water, wild-caught salmon for superior levels of amino and essential fatty acids
Organic produce for food-derived vitamins A, B-complex, C and D
Taurine supplement for optimum retinal health
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
A long lasting raw treat! Beef Marrow Raw Recreational Bones are available in single packs (Small, Medium, or Large) and in a 6 pack. Small Beef Marrow Bones are suitable for cats & small dogs, while larger bones can be served to dogs based on their size.
A hydrating, wholesome addition to any diet—plus beneficial nutrients to support joint health, digestion, and liver health. Suitable for dogs or cats.
Naturally moist and mouth-watering treats.
Antibiotic-free beef raised in the United States without added hormones.
Single-source protein.
Healthy treats for dogs.
Naturally moist and mouth-watering treats.
Chicken raised in the United States without antibiotics or added hormones.
Certified organic chicken.
Single-source protein.
Healthy treats for dogs.
Naturally moist and mouth-watering treats.
Pork raised in the United States without antibiotics or added hormones.
Single-source protein.
Healthy treats for dogs.
Naturally moist and mouth-watering treats.
Turkey raised in the United States without antibiotics or added hormones.
Single-source protein.
Healthy treats for dogs and cats.
· Fresh beef for superior levels of amino and essential fatty acids.
· Organic produce for food-derived vitamins A, B-Complex, C, and D.
· Finely ground, fresh beef bones for optimum levels of calcium.
· Fresh chicken for superior levels of amino and essential fatty acids
· Finely ground, fresh chicken bones for optimum levels of calcium
· Organic produce for food-derived vitamins A, B-complex, C, and D
· Fresh duck for superior levels of amino and essential fatty acids
· Organic produce for food-derived vitamins A, B-complex, C, and D
· Finely ground, fresh duck bones for optimum levels of calcium
was added to your shopping cart
Out of stock
