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In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.
Complete, balanced raw diet with cage-free turkey raised without antibiotics or hormones. Convenient nugget format—just thaw and serve. Packed with real, whole-food nutrition to support digestion, lean muscles, and a shiny coat.
Fresh beef & cold-water, wild-caught salmon for superior levels of amino and essential fatty acids
Organic produce for food-derived vitamins A, B-complex, C and D
Taurine supplement for optimum retinal health
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
Is your pup ready to upgrade from boring kibble? Primal frozen raw nuggets or patties burst with grass-fed beef goodness—no chopping or measuring needed. Just thaw, serve, and enjoy the tail-wagging dance. Available in 3lb and 6lb bags!
Complete & balanced Frozen Raw Patties are perfect for large breeds & multi-dog families! This Chicken Recipe uses cage-free chicken raised without antibiotics, steroids, or hormones, enriched with natural vitamins. No synthetics—just thaw & serve.
Support your dog’s natural diet with Primal Raw Frozen Canine Lamb Formula—a complete and balanced raw meal made from grass-fed lamb, raised without antibiotics, steroids, or added hormones. Pure ingredients. Primal instincts. Peak health.
Give your pup a wholesome, raw diet with Primal Raw Frozen Canine Pork Formula. Made with crate-free pork raised without antibiotics, steroids, or added hormones, these bite-sized nuggets make raw feeding easy—just thaw and serve as a meal or topper.
A nutrient-rich hydration option that’s packed with vitamins, minerals, electrolytes, and more—the “universal milk”! Suitable for dogs or cats. Original Raw Goat Milk is available in 16oz, 32oz, and 64oz resealable bottles.
A nutrient-rich hydration option plus organic pomegranate and blueberries—ingredients that are known to provide antioxidants for immunity support! Suitable for dogs or cats.
A nutrient-rich hydration option plus organic cranberries and apple cider vinegar—ingredients that are known to provide urinary tract support! Suitable for dogs or cats.
A nutrient-rich hydration option plus organic kale and quinoa—ingredients that are known to support energy and vitality! Suitable for dogs or cats. Blend of three beneficial microorganisms deliver 5 billion CFUs per ounce.
A nutrient-rich hydration option plus organic pumpkin and ginger—ingredients that are known to provide fiber and support digestion! Suitable for dogs or cats. Blend of three beneficial microorganisms deliver 5 billion CFUs per ounce.
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