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In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.
With a renewed sense of hope, Matt created his own species appropriate pet food for Luna. After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
A hydrating, wholesome addition to any diet—plus beneficial nutrients to support joint health, digestion, and liver health. Suitable for dogs or cats.
A hydrating, wholesome addition to any diet—plus beneficial nutrients to support joint health, digestion, and liver health. Suitable for dogs or cats.
Formulated to support your pet's digestion with gut-nourishing butternut squash, probiotic-packed apple cider vinegar, & organic cinnamon, turmeric, & ginger. Suitable for dogs or cats.
Each flavor includes specialized, functional ingredients to support healthy digestive tracts, immune systems, and joints.
A hydrating, wholesome addition to any diet—plus beneficial nutrients to support joint health, digestion, and liver health. Suitable for dogs or cats.
**Adult must be present for home delivery. Frozen items will not be left unattended**
Primal Elixirs are aromatic whole food toppers that can be added to any pet food meal to provide real food solutions for your pet’s health and longevity.
Fresh beef & cold-water, wild-caught salmon for superior levels of amino and essential fatty acids
Organic produce for food-derived vitamins A, B-complex, C and D
Taurine supplement for optimum retinal health
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
A complete & balanced raw food diet—without having to grind, chop, measure, or mix the ingredients yourself. Made with high-quality protein and Certified Organic produce, formulated especially for your feline.
A hydrating, wholesome addition to any diet—plus beneficial nutrients to support joint health, digestion, and liver health. Suitable for dogs or cats.
· Fresh beef for superior levels of amino and essential fatty acids.
· Organic produce for food-derived vitamins A, B-Complex, C, and D.
· Finely ground, fresh beef bones for optimum levels of calcium.
· Fresh chicken for superior levels of amino and essential fatty acids
· Finely ground, fresh chicken bones for optimum levels of calcium
· Organic produce for food-derived vitamins A, B-complex, C, and D
· Fresh duck for superior levels of amino and essential fatty acids
· Organic produce for food-derived vitamins A, B-complex, C, and D
· Finely ground, fresh duck bones for optimum levels of calcium
Shelf-stable and ready to serve – just portion, shred, and rehydrate with water, Bone Broth, or Raw Goat Milk. Made with high-quality protein and Certified Organic produce, crafted especially for your canine. Available in 5.5oz. and 14oz. resealable bags.
· Fresh pork for superior levels of amino and essential fatty acids
· Organic produce for food-derived vitamins A, B-complex, C, and D
· Finely ground, fresh pork bones for optimum levels of calcium
· Fresh rabbit for superior levels of amino and essential fatty acids
· Organic produce for food-derived vitamins A, B-complex, C, and D
· Finely ground, fresh rabbit bones for optimum levels of calcium
· Fresh turkey for superior levels of amino and essential fatty acids
· Organic produce for food-derived vitamins A, B-complex, C and D
· Whole cold-water sardines for essential omega-3 fatty acids
Shelf-stable and ready to serve – just portion, shred, and rehydrate with water, Bone Broth, or Raw Goat Milk. Made with high-quality protein and Certified Organic produce, crafted especially for your canine. Available in 5.5oz. and 14oz. resealable bags.
**Adult must be present for home delivery. Frozen items will not be left unattended**
AVAILABLE IN: 1 oz. Nuggets 3LB; Small bite-sized pieces 4LB & 8 oz. Patties 6LB
**Adult must be present for home delivery. Frozen items will not be left unattended**
AVAILABLE IN: 1 oz. Nuggets 3LB; Small bite-sized pieces 4LB & 8 oz. Patties 6LB
**Adult must be present for home delivery. Frozen items will not be left unattended**
AVAILABLE IN: 1 oz. Nuggets 3LB; Small bite-sized pieces 4LB & 8 oz. Patties 6LB
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